Singapore, 29 January 2020: Manchester United and LEGO® fans alike are celebrating the launch of the iconic Old Trafford Stadium set in Singapore. From February 1 2020, you will be able to purchase and build the 3,898-piece LEGO® Creator Expert model brick by brick to completion. The set is a spectacular tribute to one of football’s most legendary stadiums and makes for a true collector’s item, bound to take centre spot at home or the office.
The Iconic Model
The model retailing at SGD $399.90 is a true celebration of the passion for the game shared all over the world, paying special homage to Manchester United fans. Standing at 18.5cm high (6.5”), the set is 47cm (18”) long and 39cm (15”) wide.
Developed particularly for fans aged sixteen and up, it’s the high attention to detail that makes this LEGO® model of Old Trafford so special. The 1:600 replica model features several authentic details including the United Trinity statue and the Munich memorial clock. The set brings Old Trafford to the homes of Manchester United’s enormous fan base of 659M fans worldwide and to those that have not yet been able to experience the stadium in person.
Manchester United’s Director of Partnerships, Sean Jefferson comments:
“Our Old Trafford stadium is as iconic as Manchester United itself and we are proud to be able to bring it to life in LEGO® form. I think everyone has played with LEGO® bricks at some point in their life, however it’s still amazing to see the level of detail the LEGO® designers have managed to recreate in this piece. We are sure it will be hugely popular amongst Manchester United and LEGO® fans alike.”
Special Deals & Experiences for Fans in Singapore
Fans in Singapore will also be able to experience the immersion of Manchester United x LEGO® at LEGO® Certified Stores in Plaza Singapura and NEX Shopping Mall. Each store will be equipped with a full dress-up of LEGO® figurines toting the iconic Manchester United jerseys and gear, as well as décor specifically designed for the campaign to delight fans.
In addition, for a limited time in Singapore – the first 800 fans who purchase the iconic set will be able claim the exclusive ‘The United Trinity’ Gift with Purchase (GWP – until stocks last). The limited-edition GWP contains three iconic players, in the form of LEGO® mini-figurines.
Building this set is sure to be a nostalgic experience for Manchester United fans while also providing a rewarding building experience for LEGO® fans. The building instructions includes information on the stadium and its rich heritage and history as well as the designers that have brought the set to life.
Michael Psiaki, LEGO® Design Master, said of the process:
“To create Old Trafford in LEGO® bricks was a tremendous design challenge for the team, and we couldn’t be happier with the result. The 110-year-old stadium provided us with so many important locations, features and stories to tell as we constructed this model. We are excited for our fans to be able to experience all of that history and attention to detail as they construct and proudly display this iconic stadium.”