RESEARCH REVEALS SINGAPOREAN CHILDREN NEED TO FOCUS ON DIFFERENT SKILLS TO BE SUCCESSFUL IN THE CAREERS OF THE FUTURE

• 93% of parents believe that their kids are under more pressure than they were at a similar age
• 98% of parents say that it is vital for kids to play imaginatively to be well prepared for the careers of future, but 55% say there is not enough time in the day for them to play imaginatively
• The 17-day largest LEGO Movie 2 event in Singapore at VivoCity from 8^th – 24^th February will provide a platform designed to allow children to unlock their imagination and creativity, and discover their individual passions – including movie-making, story-telling, dance and building workshops

Singapore, 24^th January 2019 – LEGO Singapore has launched new research which reveals that a regime of school and extracurricular work is resulting in a lack of time and opportunity for children to explore their more imaginative playful sides and develop essential skills for the future. In response, LEGO Singapore has launched its largest ever 17-day action packed event at VivoCity to celebrate the LEGO Movie 2 and invite parents and children to try new activities and unlock their imagination and enable creative development.

Today’s children can expect to have very different career paths from their parents and a less traditional life, with 85% of future jobs having not exist today. In new research conducted by LEGO Singapore, over half (55%) of 400 parents polled said there isn’t enough time built into the school day for children to explore their creative side. Homework (62%), tuition (45%) and extracurricular activities (30%) were ranked the top activities that took up this play time.

Despite top careers children aspire to are, film/video maker (30%), artists (29%), astronauts (19%), Traveler (18%) etc. require very different set of skills to the traditional roles, parents believe there is little opportunity for children to explore this side of them despite 98% believing it is vital for kids to play imaginatively to be more prepared for the future.

To encourage imaginative play and develop creativity, LEGO Singapore is inviting parents and children to attend its largest 17-day event at VivoCity which will bring to life the worlds and characters in LEGO Movie 2 and encourage children to experiment with a range of new activities and skills. This includes story-telling, dance activities, movie-making activities and building sessions with LEGO Certified professional, Nicholas Foo.

While 98% of parents say that it is vital for kids to be creative and play imaginatively so they become well-rounded for the future, they are concerned that there isn’t enough time in the day for them to indulge this part of growing up.

“This research shows the lack of time and opportunities for imaginative play, despite parents believing that this is critical for a child’s development and future success.” says Kiran Chadaram from LEGO Singapore, who commissioned the survey.

“At LEGO we understand how important education and academia are, and we are also aware of how important it is to develop imagination and creative skills for children’s development and for the child’s future. Hence we have created the largest LEGO event ever in Singapore that provides ample opportunity for unstructured, truly creative play for children to explore new passions and create amazing things together. From LEGO graffiti walls for the future artists, interactive games at the Systar System for the aspiring astronauts, to a LEGO Movie Maker activity for the film makers of tomorrow – there is something for everyone.”

Exploring children’s imagination through different universes at The LEGO Movie 2 Event

In light of these findings, and in celebration of the release of the new LEGO Movie 2, LEGO Singapore is inviting parents and children to the LEGO Movie 2 Event to further explore their creative side with the different universes from the movie.

From 8^th – 24^th February 2019, LEGO Singapore will be hosting an exciting event at VivoCity, from 10am – 10pm. Kids will get to experience first-hand the different universes from The LEGO Movie including the DUPLO Planet, Systar System, Land of Apocalypseburg and Alien Jungle. There will be numerous opportunities for children to let loose and explore their creativity with activities like workshops, LEGO exhibits and interactive games for all.

Please refer to The LEGO Movie 2 event listing for more information.

Role-playing with The LEGO Movie 2 Welcome to Apocalypseburg!

In celebration of its movie premier, LEGO Singapore is launching The biggest LEGO Movie 2 set, 70840 Welcome to Apocalypseburg! – an epic 360 degree play experience that allows builders to create and recreate scenes from the movie and prepare for the alien invasion. This advanced building set has 3,178 pieces and presents an awesome challenge even for master builders. The set will be launched at the event on the 9^th February 2019.

This set features a detailed representation of the movie’s iconic scenes such as the Statue of Liberty with a chill-out room in the head, café, Scribble Cop’s office with a chair-kicking function, armory, barber’s/tattoo parlor, Lucy’s hideout, Fuse’s workshop, rooftop diner, gym, spa, lookout platforms and loads more! This action-packed toy also comes with 12 brand new minifigures from The LEGO Movie 2 to role-play and reimagine favorite scenes from this blockbuster film.

On top of this exciting set, LEGO Singapore will also be offering shoppers an exclusive Gift with Purchase – The Emmet’s Lenticular Mosaic. This Gift with Purchase was specially created by LEGO Certified Professional, Nicholas Foo, and will be free for redemption only at The LEGO Movie 2 event with every purchase of the Welcome to Apocalyseburg set, while stocks last. There will also be another adorable heart-shaped Gift with Purchase with any purchase of SGD60 at the event.

For more information on The LEGO Movie 2 event, please visit:https://lego.build/LEGOMovie2EventSG