LEGO Singapore Empowers Young Girls to Unleash Their Creativity & Express Themselves with New LEGO DOTS!

A brand new theme has been unveiled by LEGO just for the girls! Available immediate at participating LEGO retail stores!

Below covers the official press release:

Singapore, 2 March 2020:  Furthering their legacy of fun and creativity, LEGO® today announced the launch of their newest line of products in Singapore, LEGO® DOTS. Tapping into the wide world of arts and crafts, LEGO® DOTS is a 2D tile-based play concept that offers young girls aged from 6 years+ a chance to self-express and create through their new #DotYourWorld Campaign. Going beyond play, LEGO® sees their new range as a fundamental enabler to empowering young girls to take charge of their own self-expression and identity through dotting their world however they see fit.

DOT Your World: About the Collection

The exciting multi-shape and colourful tiles come in various forms, ranging from wearables to room décor, all changeable to express self-identity, fashion and creativity. 

The affordable new collection features 5 bracelets; the Rainbow Bracelet (41900), Funky Animals Bracelet (41901), Sparkly Unicorn Bracelet (41902), Cosmic Wonder Bracelet (41903) and the Love Birds Bracelet (41912). The lively bracelets come with adjustable bands to fit the wrist and 32 colourful tiles to encourage girls to design their bracelet to suit their mood and style at that time. The versatility of the bracelets allows girls to find fun and unique ways to express their personalities and use their imagination to show their creativity.

Girls will love the Rainbow Jewellery Stand (41905), not only because they can display their jewellery and wearables on it, but they can customise their stand to make it uniquely theirs with the colourful tiles. The stand comes with a tray to keep other accessories in, allowing girls to be imaginative both with decorating the stand, and how they choose to display their jewellery.

The kit also includes the Animal Picture Holder (41904), which is perfect for fans of arts and crafts. The Animal Picture Holders are easy to assemble and customise with colourful tiles that can be used to design a variety of adorable animal faces (from cats and dogs, to lamas!). Kids can use the picture holders to display their different designs and photos, as well as keeping little treasures safe in the box.

The Pineapple Pencil Holder (41906) is a DIY set of boxes that offers kids the chance to create their own customisable pencil holder and watermelon wedge stationary box. The dynamic boxes encourage kids to use their imagination and creativity to personalise the boxes with the colourful tiles and make designs to reflect their individual style, mood and room. Stationary has never looked so good in with these functional designs!

The entire LEGO® DOTS Line is compatible with the Extra DOTS Series 1 – Refill Tiles Pack (41908). This refill pack encourages kids to personalise their designs further with 10 colourful tiles including 20 translucent blue glitter tiles and 10 special printed tiles. This additional pack provides the opportunity for kids to stretch their imagination, enhance their designs and come up with unique ways to show their self-expression.

When creating LEGO® DOTS, LEGO® designers were inspired by internal research showing that children are now increasingly looking to shape their creative confidence through more personalised forms of play where they can explore freely and express themselves through their own designs. This particular insight draws on a quantitative study conducted with 10,800 parents and 7,200 children across the US, China and Germany, and among the participants a total of 21,600 play observations were mapped out and used to identify the relevance and concept direction of DOTS.

Young girls in particular, have had limited options available on the market to build their own worlds through traditional construction toys and showcase their love of all things fashion, creativity, fun and play. The new range allows them to imagine their own world and dot it, limitless and instruction-free to see their visions come to life.

DOTS will be available from March 1, at LEGO® participating outlets in Singapore with prices starting from just $6.50 for the refill pack and $9.90 for each bracelet.

March 2020 LEGO Certified Stores Calendar

It’s been a whirlwind first quarter of 2020 as we welcome March promotions in stores!

1. MARCH PURCHASE-WITH-PURCHASE

Pick up your FREE LEGO 40370 40 Years of LEGO Trains set with minimum purchase of $150+ on any LEGO products from 1st to 29th March. And possibly the most highly anticipated gift for this quarter.

GWP item for March 2020


2. NEW ARRIVALS

Automotive lovers will love this classic LEGO Creator Expert 10271 Fiat 500 with 960pcs. Available from 1st March at $139.90 exclusively at LEGO Certified Stores.

LEGO DOTS

Female or MOC builders may just fall in love with this brand new theme!

Full calendar below (courtesy of Bricks World):

LEGO Certified Stores February 2020 Calendar

February new promotions and new arrivals are now available at LEGO Certified Stores (Bricks World).

New Arrivals

1 . LEGO Creator Expert 10272 Old Trafford – Manchester United set at S$399.90

PWP Get your exclusive United Trinity Minifigures set for online orders of the Creator Expert 10272 set, while stocks last.

2. LEGO Ideas 21321 International Space Station at $119.90

PWP (Purchase-with-Purchase)

3. FREE 40408 Hidden Side Drag Racer with min. $70+ purchase of LEGO products from 1st February till 12th March.

4. FREE 40395 CNY Dragon with min. $68+ purchase of any LEGO products for Bricks World members exclusively at JEM atrium pop-up store from 1-9 February.

Store Activities:

AFOL Night: Builders Edition 24th February

Register your interest here.

Full store calendar as follow:

LEGO® Launches Old Trafford Set to Commemorate 110 Years of the Iconic Stadium & Partnership with Manchester United

Singapore, 29 January 2020: Manchester United and LEGO® fans alike are celebrating the launch of the iconic Old Trafford Stadium set in Singapore.  From February 1 2020, you will be able to purchase and build the 3,898-piece LEGO® Creator Expert model brick by brick to completion. The set is a spectacular tribute to one of football’s most legendary stadiums and makes for a true collector’s item, bound to take centre spot at home or the office.

The Iconic Model

The model retailing at SGD $399.90 is a true celebration of the passion for the game shared all over the world, paying special homage to Manchester United fans. Standing at 18.5cm high (6.5”), the set is 47cm (18”) long and 39cm (15”) wide.

Developed particularly for fans aged sixteen and up, it’s the high attention to detail that makes this LEGO® model of Old Trafford so special. The 1:600 replica model features several authentic details including the United Trinity statue and the Munich memorial clock. The set brings Old Trafford to the homes of Manchester United’s enormous fan base of 659M fans worldwide and to those that have not yet been able to experience the stadium in person.

Manchester United’s Director of Partnerships, Sean Jefferson comments:

“Our Old Trafford stadium is as iconic as Manchester United itself and we are proud to be able to bring it to life in LEGO® form. I think everyone has played with LEGO® bricks at some point in their life, however it’s still amazing to see the level of detail the LEGO® designers have managed to recreate in this piece. We are sure it will be hugely popular amongst Manchester United and LEGO® fans alike.”

Special Deals & Experiences for Fans in Singapore

Fans in Singapore will also be able to experience the immersion of Manchester United x LEGO® at LEGO® Certified Stores in Plaza Singapura and NEX Shopping Mall. Each store will be equipped with a full dress-up of LEGO® figurines toting the iconic Manchester United jerseys and gear, as well as décor specifically designed for the campaign to delight fans.

In addition, for a limited time in Singapore – the first 800 fans who purchase the iconic set will be able claim the exclusive ‘The United Trinity’ Gift with Purchase (GWP – until stocks last). The limited-edition GWP contains three iconic players, in the form of LEGO® mini-figurines.

Building this set is sure to be a nostalgic experience for Manchester United fans while also providing a rewarding building experience for LEGO® fans. The building instructions includes information on the stadium and its rich heritage and history as well as the designers that have brought the set to life.

Michael Psiaki, LEGO® Design Master, said of the process:

“To create Old Trafford in LEGO® bricks was a tremendous design challenge for the team, and we couldn’t be happier with the result. The 110-year-old stadium provided us with so many important locations, features and stories to tell as we constructed this model. We are excited for our fans to be able to experience all of that history and attention to detail as they construct and proudly display this iconic stadium.”

LEGO Ideas 21321 ISS (International Space Station) announced!

Space loving fans will have something cool to play along with while observing the news of SpaceX development from afar with this 864 pieces LEGO 21321 ISS.

Hot on the wheels of the LEGO Creator Expert Old Trafford set is the 1st LEGO Ideas set for 2020 with the International Space Station set to be available from 1st February at LEGO Certified Stores.

Ages 16+. 864 pcs

lUS $69.99 / DE €69.99 / UK £64.99 / ASIA TBA

Stunning LEGO brick International Space Station for display

Build and display this spectacular LEGO Ideas 21321 ISS (International Space Station). Packed with authentic ISS details, including a posable Canadarm2 and 2 rotating joints that coincide with 8 adjustable ‘solar panels’, this 864 piece set is a wonderful gift idea for space enthusiasts, adult LEGO fans or any experienced builder.

Amazing ideas!

This awesome LEGO spaceship model comes with a display stand, a buildable mini NASA space shuttle and 3 mini cargo spacecrafts, plus 2 astronaut microfigures to create a striking centrepiece in any room. Illustrated instructions are included, plus a 148-page booklet with fascinating ISS facts and information about the LEGO fan who created this space model kit and its LEGO designer.

The infinitely diverse array of LEGO Ideas sets are all created by LEGO fans and voted for by LEGO fans. Inspired by real life, action heroes, iconic movies, popular TV series or totally original concepts, there is something to delight all ages.

  • Challenge your construction skills with this LEGO Ideas ISS (21321) display model, featuring 2 rotating joints with 8 adjustable ‘solar panels’, posable Canadarm2 and other authentic details to discover as you build.
  • This ISS model comes with a stand, 2 astronaut microfigures, a brick-built mini NASA space shuttle and 3 mini cargo spacecrafts to create a spectacular display and rekindle nostalgic memories of childhood LEGO projects.
  • Also includes a 148-page booklet featuring fascinating facts about the International Space Station, the spaceship model’s fan creator and LEGO designer, and a celebration of the LEGO Ideas theme’s 10th anniversary.
  • This ISS (International Space Station) toy building kit for adults, measuring over 20cm high, 31cm long and 49cm wide, makes a beautiful display model that will catch the eye of every passer-by.

Calling all Red Devils fans – LEGO Creator Expert 10272 Old Trafford – Manchester United

LEGO have embarked on a licensing path as more global partnership were forged with the very first football stadium model unveiled in partnership with one of the world’s largest football institutions – Manchester United football club.

The set modelled the 74,647 seater stadium which is also the largest club football stadium in United Kingdom.

Old Trafford — Manchester United, 3898 pieces
US $299.99 | UK £249.99 | DK 2199DKK

Build and display a brilliantly detailed Old Trafford model.

Manchester United fans will love building this big LEGO set model of Old Trafford (10272) to show their allegiance to one of the world’s most famous football clubs. The building set for this LEGO football stadium provides a fun challenge to create a spectacular showpiece model.

The ultimate Manchester United gift.

Manchester United fans can show off this Old Trafford replica at home or the office. New for February 2020, this LEGO Creator sports set coincides with the stadium’s 110th anniversary. This building kit for adults features several evocative details including the players’ tunnel and the statue of the United Trinity.

Bring to life your passions with advanced LEGO sets!

LEGO Creator Expert advanced building sets allow adults to construct models based on some of their biggest passions, including cars, buildings and stadiums. Once the challenging and fun building experience is complete, these collector models from building bricks make an eye-catching display at home or the office.

  • A spectacular building set for adults to create a detailed model of Old Trafford. The perfect Manchester United gift for fans who want to show their undying support by displaying this LEGO football stadium.
  • A building kit of a 1:600 replica model of Old Trafford. This LEGO football stadium provides a fun and rewarding project and allows fans to relive their cherished memories of Manchester United with this detailed model.
  • The first opportunity to construct a replica of Manchester United’s Old Trafford from building bricks. The LEGO Football stadium makes for a stunning showpiece at home or the office.
  • This 3,898-piece big LEGO football set for adults makes for a unique Manchester United gift. It offers escapism for builders with a long and satisfying project, and the chance to show their passion for their club.
  • The Old Trafford-Manchester United LEGO football stadium measures 6.5” (18.5cm) high, 18” (47cm) long and 15” (39cm) wide. The perfect size to feature authentic details including the players’ tunnel and a statue of Sir Alex Ferguson.

Give the Gift of Play with LEGO® Singapore this Chinese New Year! @ JEM (3 Jan – 9 Feb)

LEGO celebrates Chinese New Year with the 1st mega roadshow happening at JEM mall from 3rd January till 9th February (both dates inclusive). Lookout for exciting event promotions

General Public Event Details:

Where: L1 Jem Atrium, 50 Jurong Gateway Rd, Singapore 608549

When: 3 Jan – 9 Feb 2020

Daily from: Retail 10.30am-9.30pm, Activities 11am to 9pm

As we all wind down from the Christmas cheer, it’s easy to forget that Chinese New Year is less than four short weeks away! LEGO® is ushering in the new year with the launch of two brand new 2020 Chinese New Year sets! Fans of the popular building block innovator can now get their hands on the newest Chinese New Year Festival Special edition sets – LEGO® Lion Dance (RRP$119.90) and LEGO® Chinese New Year Temple Fair (RRP $179.90). Each one has been specially designed to commemorate the upcoming celebrations for the start of the new lunar year.

In addition to the release of the sets, LEGO® is bringing the famous bricks to life, with its first ever large-scale LEGO® Chinese New Year Event at Jem. From 3 January to 9 February 2020, you can come build, snap or simply view multiple life-sized structures based on the CNY festival sets and a LEGO® diorama, all themed especially for the celebratory season. It’ll be sure to provide you with many Instagrammable moments to share with friends or even a perfect selfie!

LEGO® Brings the Year of the Rat to Life at Jem

Consumers who spend over $38 on LEGO® at Jem (including spend at atrium) will get a “Mission card” and upon completion of all the activities (complete 2 activities on weekdays & 3 activities on weekends), will receive a Mystery polybag. Other rat-tastic fun will include:

  • Get Together with Play: To kick-off the celebrations, for the first weekend only (January 3 – 5), LEGO® invites Singaporeans to come together and build Singapore’s biggest LEGO® CNY Giant Rat to celebrate the Year of the Rat!
  • LEGO® Rat Building Competition: Team up with your kids, friends or family and come together to race against the time for this build. There will be weekly winners to walk home with prizes worth up to more than $200 each week!
  • Drum Up the Lion: Come build the LEGO® Traditional Drum and beat it in front of the sleeping lion to awaken it from its slumber. But be careful though, you might hear a roar!
  • Creative LEGO® Shadow Play: Tell your story through your very own shadow puppet play that is only available during the weekends!
  • LEGO® Wishing Tree: Waiting on a dream for 2020? Come make your new year resolution by hanging your wishes on the LEGO® Wishing Tree. Pick a LEGO® Brick card to represent your wish from career to health, study, family, wealth, love and much more!
  • LEGO® Give the Gift of Play: Spend a min. of $88 on any LEGO® playsets** at L1 Jem Atrium to receive a “Give the Gift of Play” lucky draw card. Wish for any LEGO® sets this CNY, and LEGO® will randomly fulfil 5 wishes at the end of the event!
  • LEGO® Mascot Meet & Greet: Come catch LEGO® NINJAGO® Kai mascot on Saturday & Sunday to snap a photo and collect your CNY red packets with LEGO® bricks from him!

Exclusive Bundle Deals & Gifts!

Besides fun building activities, LEGO® is offering exclusive event promos during the event. On the first three days (3 – 5 January), early-birds can purchase an event exclusive Chinese New Year bundle containing both the new CNY sets and limited-edition LEGO® Traditional Drum & LEGO® Candy Box for S$299. Those who purchase any LEGO® sets over $98 at the event (excluding CNY sets), can choose an event-exclusive limited edition gift with purchase between LEGO® Traditional Drum & LEGO® Candy Box, while stocks last or if they spend over $88 on LEGO® sets (excluding CNY sets) anywhere across Singapore, they will receive a limited-edition LEGO® Year of the Rat (40355) set as a gift with purchase (while stocks last).

Additionally, shoppers who spend $238 or more on any products in Jem, will be able to show a total of 3 combined receipts to redeem a limited-edition LEGO® Peach Flower Pot gift set, to be picked up from the mall concierge.

LEGO® will also be offering discounts at the Chinese New Year atrium from January 3 to February 9, with select sets at $38, $68 & $88 – over 37% off regular set prices as well as a limited-stock Prosperity Bag (worth $179.90), for only $88, whilst stocks last.

The Chinese New Year Festival Sets

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This year’s Chinese New Year sets will be sure to delight.

The LEGO® Lion Dance set beautifully creates a well-loved celebration that occurs during the Spring Festival and is sure to evoke fond memories in people of all ages. The set features 5 immaculately created lion figurines and even features a percussionists’ stage with a real-life drumming function. Rounding out the set, is a temple gate adorned with traditional patterns and over a dozen additional items commonly seen during the event.

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The LEGO® Chinese New Year Temple Fair set comes with all the pieces and accessories your family needs to role-play a miniaturized version of this beloved event. The set includes stalls displaying a vast, colorful array of LEGO® versions of authentic items including 14 minifigures and a special LEGO® minifigure family.

Sets are available now and can be purchased from LEGO® Certified Stores and participating outlets across Singapore.

Exclusive NEW Launch of Mosaic Art Creator (MAC) service

If you enjoyed the LEGO Mosaic Maker machine at official LEGO stores overseas or may have heard about the unique set, you may actually find the Mosaic Art Creator app (to be available on the App store and Play store from ~14th December onwards) as a worthy upgrade!

LEGO Certified Stores (Bricks World) will be having the exclusive launch of the Mosaic Art Creator (MAC) for all Singapore based consumers to a one of a kind, customisable experience using LEGO bricks to build your photo(s) into personalised memorable mosaic art. Exclusively to their flagship store at ION Orchard on the 14th December at 10am.

Partnering with Brickzle, the MAC is a app based experience that allow you to turn a personal photo into this custom made mosaic kit that you can build into a proper LEGO mosaic as you get 100% authentic LEGO bricks and a XL baseplate as part of the experience.

How to begin?

1. Simply download the MAC app (unavailable for download as of publishing, but coming soon)

2. Upload an existing photo or snap a new photo to be inserted to the app

3. Pinch, drag and toggle your photo in the editor and when you are ready, select the bespoke mosaic sizes to proceed

4. The app will generate 3 different suggested mosaic rendering to choose from, mainly from lighter contrast to darker contrast. Simply select the preferred image to save it.

5. Drop by at the LEGO Certified Store (Bricks World) at ION Orchard to make payment of S$209.90 per 1×1 baseplate to activate and process the saved art piece from your app. Simply leave the staff in-store to assist you in processing the order.

6. You may collect the customised mosaic kit – including monochrome coloured LEGO 1×1 plates (white, dark bluish grey, light bluish grey and black) along with a complimentary 48×48 studs baseplate as a Gift-with-Purchase on the spot to bring home and begin your custom mosaic building!

We were enchanted with the official LEGO Mosaic maker 2 years ago, but the Mosaic Art Creator elevates this to another level as we may now upload just about any photo (just ensure the image has well defined contrast) including your pet, favourite idol or more which is not possible on the LEGO Mosaic Maker as it require your physical presence at the photo booth.

Are you able to identify which celebrity couple is being featured here?

Unique features:

– App based which remove the need to have a physical booth, book a time slot or queue up
– Truly bespoke as each kit is assem led at the point of purchase/activation in-store
– Flexible sizes of 1×1 or up to 4×4
– Can use with existing photo, newly taken selfies

Learn more: here

Have some questions?
1. What is special about Mosaic Art Creator (MAC)?

You can use any photo you wish and because you can use any photo you can create mosaics of yourself, friends, family, pets, tourist attractions, the list goes on. The algorithm behind the Mosaic Art Creator uses sophisticated, advanced facial recognition and proprietary software to detect and enhance the photo prior to rendering which produces more detailed images. Finally, you are not restricted to 1 base plate, you can have more than 1 base plate to give you more choices and better resolution.

Visit the FAQ to learn more.

Launch Competition
Stand a chance to win your own mosaic creation as 5 lucky winners will be selected between 10th – 24th December (once the app goes live and you may share screenshots).
How to win? Simply post screenshots of your mosaic images to Instagram and include the 2 hashtags #lcsbricksworld #mosaicartcreator
The Top 25 likes will enter into the Lucky draw and 5 lucky winner will be picked from the top 25 entries.

Good Luck!
Look out for our full review of the Mosaic Art Creator (MAC) soon in the next article.

LEGO 10270 Creator Expert Bookshop unveiling

The 2020 LEGO Modular building set 10270 Bookshop has finally been announced!

Ages 16+. 2,504 pieces

US $179.99 – CA $199.99 – DE €159.99 – UK £149.99

Build and display a quaint bookshop and modular town house

Recreate the charm of a backstreet bookshop that you might discover in any European village or town with this LEGO® Creator Expert collectors’ toy. The 3-story bookshop and adjoining modular town house building is filled with fun building techniques and surprising details, including a display window, reading nook and an open-out design. Collectors will love to display this big 2,504-piece LEGO set proudly alongside their other modular buildings.

An ever-growing modular house collection

The LEGO Creator Expert Modular Buildings series is a premium collection of advanced, interconnecting buildings featuring authentic designs from around the world.

LEGO sets that bring passion to life

LEGO Creator Expert building sets are for adults and teenagers with a passion. From authentic buildings and classic cars to other objects of desire, Creator Expert advanced LEGO sets offer a world of nostalgia, escapism, self-expression, pure enjoyment and surprise.

  • An advanced LEGO Creator Expert Modular Buildings set bookshop with adjoining town house packed with surprising details and unexpected features that teenagers and adults will enjoy building and displaying with pride.
  • This big 3-story LEGO set features so many details, including a display window, bookshelves, reading nook and living spaces in the town house. 5 minifigures also help to really bring this collectors’ toy to life.
  • This set is part of the Modular Buildings series – an ever-growing collection of interconnecting model toy buildings that combine to create amazing street scenes that builders and collectors love to own and display.
  • With 2,504 pieces, this LEGO® building set for adults and teenagers makes an inspirational birthday, Christmas or special-occasion gift.
  • Measuring over 11” (29cm) high, 9” (25cm) wide and 9” (25cm) deep, this buildable model makes for an impressive display piece on its own or as part of a larger Modular Buildings series street scene.
  • No batteries required… this advanced building set runs on the pure power of imagination and creativity.
  • With colorful, step-by-step building instructions, this advanced set offers a rewarding building experience, whether you’re building alone or sharing the experience with a loved one.
  • LEGO® Creator Expert modular house toys immerse teenagers and adults in challenging builds based on things they’re passionate about, including classic cars, authentic buildings, fairground rides and much more.
  • Since 1958, LEGO® bricks have been tested to the highest industry standards to ensure consistency and compatibility, and that they connect and pull apart easily every time.

Available at LEGO Certified Stores Stores islandwide from 1st January 2020 at S$249.90

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